- Setting up long-term and short-term goals
- Developing an action plan
- Organizing audiences database
- Evaluation of Reputation Rate
- Target Groups Specification
- Budgeting
- Implementing a program through:
   » Publications
   » Press Releases
   » Holding Press Conferences
   » Organization and operation of a Press Office
   » Collecting Newspaper Clippings - Online/Offline Press Releases
   » Interviews
   » Business gifts and goodwill actions
   » Participation in exhibitions and conferences
   » Charity events, donations, social campaigns
   » Organizing conferences, lectures, etc.